You probably have heard that retaining customers is significantly less expensive than acquiring new ones. Not only that, but your loyal repeat customers spend on average 67% more than first time buyers.
Retaining customers is essential for long-term growth and loyalty — that much is clear. And one tool that’s sometimes overlooked in retention strategies is push notifications. They can engage and re-engage users without overwhelming them, making each interaction meaningful.
So, let us share five creative ways to leverage push notifications to keep your customers coming back.
Tailor notifications to user behaviors to make each message feel like a personal recommendation. Personalized content can also increase engagement by 344%. Here’s how to make them specific and meaningful:
Personalized notifications remind customers you’re paying attention to their unique preferences, strengthening their connection to your brand.
Urgency-driven notifications work wonders to increase engagement, especially when there’s a limited-time offer:
These alerts create a “now or never” feeling, prompting customers to act fast and stay engaged.
For customers who’ve gone quiet, re-engagement notifications can remind them of what they’re missing. Here’s how to do it thoughtfully:
Strategic, respectful re-engagement notifications can effectively bring lapsed customers back without feeling intrusive.
Use push notifications to highlight loyalty perks and encourage ongoing engagement with your rewards program:
Reminders about loyalty rewards help customers feel valued, reinforcing their connection with your brand.
The relationship doesn’t end after a purchase — follow-up notifications can provide support and encourage future purchases:
These notifications demonstrate your commitment to customer satisfaction and create an open line for continued engagement.
Picking a platform for push notifications can make a huge difference in how smoothly you engage your customers. You’ll want a solution that lets you customize notifications, target specific segments, and automate your push notifications to reach users when it matters. Platforms that integrate with other marketing channels add even more value, making it easier to manage your communications in one place and create a seamless customer experience.
Omnisend is a great example, offering push notifications alongside email and SMS — all in one platform. It also provides comprehensive automation tools, advanced segmentation, and analytics to help you understand what works best with your audience. Omnisend even integrates with the leading CRMs and e-commerce platforms like WordPress, WooCommerce, Shopify, and Wix.
With these creative push notification strategies, you can connect with your audience in relevant, respectful ways. By tailoring notifications to customer behaviors, offering exclusive deals, and engaging customers in ways that add real value, you’re setting the stage for lasting loyalty. Experiment with these techniques, and find the balance that keeps your customers happy, engaged, and coming back for more.
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