The web hosting industry has become increasingly competitive, with customers expecting more than basic server space and domain registration. Hosting companies that integrate additional tools, such as website builders, often see improved customer retention, higher activation rates, and increased lifetime value (LTV).

However, developing a proprietary website builder requires substantial investment in time, technology, and personnel. A team of developers, marketers, and support specialists must be hired to create and maintain the product — an expensive and resource-heavy process.

A white label website builder with AI offers an effective alternative, allowing hosting providers to deliver a ready-made, fully functional website-building solution under their own brand.

What Is a White Label Website Builder?

A white label product is created by one company and rebranded or resold by another. This approach is common in various industries, from banking to SaaS. For hosting companies, a white label website builder provides an opportunity to expand services without developing software from scratch.

These builders can be seamlessly integrated into a hosting platform, enabling providers to offer customers an easy way to create and manage websites. In addition, they make complementary services like domain registration more appealing, strengthening the overall value proposition.

Why AI Website Builders Matter for Hosting Providers

The rise of artificial intelligence is reshaping digital products across industries. AI-powered website builders attract both new and experienced users who value convenience and automation.

By incorporating AI features — such as intelligent design suggestions or an AI chatbot that can modify site content on command — hosting companies can greatly enhance their service offerings. This integration not only adds a modern edge to hosting plans but also directly improves key business metrics, including:

• Customer acquisition and activation rates
• Retention and lifetime value (LTV)
• Overall engagement and satisfaction

Incorporating an AI website builder can also serve as a strong differentiator in a crowded market, helping hosting providers reach new audiences and build loyalty among existing customers.

Benefits of Using a White Label Website Builder

Choosing a white label solution allows hosting companies to save both time and money. The builder is already developed, tested, and maintained by an experienced software team. The hosting company simply focuses on branding and marketing while leaving technical aspects—updates, bug fixes, and support—to the builder’s developers.

Integrating a white label website builder also:

• Expands the hosting company’s product line
• Strengthens brand presence
• Drives measurable business growth through enhanced user engagement

How to Choose the Right White Label Website Builder

Selecting the right white label solution requires evaluating several key factors:

1. Compatibility – Ensure the builder integrates smoothly with your hosting and billing panels.
2. Pricing – Look for transparent, scalable pricing models that fit your customer base.
3. Functionality – Consider features such as AI capabilities, design flexibility, and user experience.

Example: Site.pro AI Website Builders

One of the established options in this market is Site.pro, which offers transparent pricing and robust integration options. The White Label plan starts at around $3.12 per website per year. Higher-tier plans further reduce the per-site cost.

Site.pro has added a unique AI functionality which allows both to create and edit websites with AI, which makes building websites easier and more accessible to end customers. Users can ask AI to move elements of the website, change colours, add and delete sections, generate new images, translate websites to other languages, and more, while retaining manual control when needed.

Key Features of Site.pro

Site.pro provides a broad range of tools and integrations designed for scalability and localization:

• Compatibility with major hosting panels (cPanel, Plesk, DirectAdmin, ISPmanager, and others)
• Real-time collaboration features
• Multiple payment options and mail services
• Built-in SEO optimization tools
• Full user statistics, including logs and trends
• Support for over 50 languages and 200 design templates

Hosting providers can incorporate the builder into existing plans or develop new packages tailored to different customer segments.

Competitive Advantages of Site.pro

One of Site.pro’s distinguishing factors is its ability to store data on local servers rather than in the U.S., as many competitors do. This offers several advantages:

• Faster website loading and lower latency
• Greater flexibility in payment gateways and currency support
• Compliance with local data regulations
• Reduced hosting costs compared to overseas servers

Localization also improves user experience by aligning the interface with customers’ language and currency preferences—factors that directly influence satisfaction and retention.

Customer Support and Maintenance

Site.pro provides second-line support exclusively for White Label clients. The process ensures that all customer interactions remain under the hosting company’s brand identity. Support tickets are first reviewed by the hosting provider before being forwarded to Site.pro’s team, maintaining consistency in communication.

In addition, Site.pro regularly updates its builder — weekly in most cases — and can deploy urgent fixes within a day if necessary.

Conclusion

For hosting companies seeking to enhance their service portfolio and improve customer retention, a white label AI website builder presents a practical, cost-efficient solution.

By integrating an AI-powered, white label website building tool, hosting providers can expand their offerings, improve customer experience, and strengthen their market competitiveness without the need for extensive in-house development.