WordCamp US 2025 brought together the people shaping today’s web: developers, agencies, business leaders, and the companies behind the infrastructure that powers WordPress. The event carried weight with big announcements, forward-looking innovation, and clear signals about where our industry is heading.
At InMotion Hosting, we were there to listen, connect, and share. Here are the highlights we found most important to professionals.

Industry Shifts: Rocket.net Joins Forces with Hosting.com

The event kicked off with a major headline: Rocket.net announced a new partnership with Hosting.com (World Host Group). By combining Rocket’s agility with Hosting.com’s scale, the two aim to create the first true SaaS platform for websites, expanding beyond WordPress into broader applications.

For agencies and high-traffic businesses, this signals a future where hosting providers focus on scalability, support, and innovation that goes beyond WordPress. 

Agencies at the Center

While attendance numbers dipped this year, agencies dominated at WordCamp US. This gave our team valuable time to connect directly with agency leaders and InMotion Hosting customers. 

The message was clear: agencies need a strategic partner when it comes to their web hosting.

We got to talk about the services we’ve built at InMotion Hosting to deliver exactly what agencies are looking for, including:

• Real human support over AI scripts. Agencies don’t want AI replacing human support, though they welcome AI-driven recommendations for SEO and performance. Luckily, direct access to experts is exactly what we provide. Every request is handled by experienced professionals, 24/7.
• Scalable infrastructure for growing portfolios. Agencies managing anywhere between 10 to 100+ client sites need space to grow. Our flexible plans (from VPS to dedicated) give agencies the scalability and cost savings they’re looking for.
• Performance that protects client brands. Our NVMe-powered servers, UltraStack caching, and redundant architecture are engineered for speed and uptime. That means faster load times, stronger SEO, and reliability that clients will notice.
• Safe, managed updates. Agencies rely on staging, backups, and controlled rollouts. Our Managed Hosting environments for WordPress support all three. Updates can be tested, approved, and pushed live without surprises.
• Compliance-ready solutions. We work with our customers to deliver the infrastructure agencies need to compete for government and enterprise contracts with confidence.
• A true long-term partner. More than 170,000 agencies and professionals already trust InMotion Hosting. We’re proud to support their work as an extension of their teams.

The AI Roadmap for WordPress

The WordPress Core AI team announced a modular AI framework designed to make AI integration consistent across the entire ecosystem. Four key building blocks aim to reduce complexity, improve compatibility, and make AI-powered features seamless for site owners and plugin developers:

1. PHP AI Client SDK
2. Abilities API
3. MCP Adapter
4. AI Experiments Plugin

In practice, this means agencies and digital teams could soon:

• Use one AI subscription to power multiple plugins.
• Automate product descriptions, image alt text, and even site troubleshooting.
• Connect external AI tools directly to WordPress for faster content and campaign execution.

For professionals, this is about simplifying workflows, cutting costs, and making AI a true driver of growth.

Community in Action

Contributor Day reminded us why WordPress thrives: nearly 300 people contributed, including more than 120 first-time participants. We consider Contributor Day one of the most important events and WordCamp because of the hands-on opportunity we get to flex our expertise and collaborate directly to improve the WordPress ecosystem. 

InMotion Hosting proudly brought new contributors to join the Hosting and Testing teams, focusing on resolving GitHub tickets impacting WordPress users. Contributor Day gave our first-time participants the chance to experience hands-on collaboration with the community. It was both an educational and rewarding exercise for our team.

“Most years, I contribute to the Community team, but this time, I joined the Hosting team to help move WordPress forward. We worked through GitLab issues and paired on hosting and testing tasks that improve the project for everyone. I brought a team of four who jumped in alongside us. Between focused work and conversations over lunch, Contributor Day delivered real progress.” 

Carrie Smaha, Senior Manager Marketing Operations